Post by account_disabled on Mar 7, 2024 10:40:11 GMT 8
The of Aaron Levy a brilliant marketing mind go follow him wrote a fabulously undershared post revealing these weaknesses in another way What You Think You Know About Your Customers Persona is Wrong In this article Aaron first bravely broaches the subject of audience targeting by describing how it is far from the exact science we all have hoped it to be. He noted a few ways that audience targeting can be erroneous and even gasp used data to formulate his conclusions. Its OK to question audience targeting really Let me be clear I believe audience targeting is popular because there genuinely is value in it its amazing data to have when its accurate.
The insights we can get about personas which we can then use to power our Greece Mobile Number List ads are quite amazing and powerful. So why the heck am I droning on about audience targeting weaknesses Well Im trying to set you up for something. Im trying to get us to admit that audience targeting itself has some weaknesses and isnt the savior of all digital marketing that some make it out to be and that there is a triedandtrue solution that fits well with demographic targeting but is not replaced by it. It is a targeting that we paid searchers have used joyfully and successfully for years now. It is the keyword.
Whereas audience targeting chafes under the law of averages i.e. at some point someone in my demographic targeted list has to actually be interested in what I am selling keyword targeting shines in individualrevealing user intent. Keyword targeting does something an audience can never ever ever do... Keywords Personal intent powerhouses A keyword is still my favorite form of targeting in paid search because it reveals individual personal and temporal intent. Those arent just three buzzwords I pulled out of the air because post out further. They are intentional and worth exploring. Individual A keyword is such a powerful.
The insights we can get about personas which we can then use to power our Greece Mobile Number List ads are quite amazing and powerful. So why the heck am I droning on about audience targeting weaknesses Well Im trying to set you up for something. Im trying to get us to admit that audience targeting itself has some weaknesses and isnt the savior of all digital marketing that some make it out to be and that there is a triedandtrue solution that fits well with demographic targeting but is not replaced by it. It is a targeting that we paid searchers have used joyfully and successfully for years now. It is the keyword.
Whereas audience targeting chafes under the law of averages i.e. at some point someone in my demographic targeted list has to actually be interested in what I am selling keyword targeting shines in individualrevealing user intent. Keyword targeting does something an audience can never ever ever do... Keywords Personal intent powerhouses A keyword is still my favorite form of targeting in paid search because it reveals individual personal and temporal intent. Those arent just three buzzwords I pulled out of the air because post out further. They are intentional and worth exploring. Individual A keyword is such a powerful.